// our non-mission statement
And that's kind of the point. When nothing matters by default, you get to choose what matters to you. We chose to matter in the direction of making life easier for everyone.
The world runs on systems that weren't designed for humans. They were designed for efficiency, profit, and scale. Somewhere along the way, we forgot that the whole point was supposed to be making life better.
We're all running on this hamster wheel, optimizing for metrics that don't actually make us happier. It's absurd. And once you see it, you can't unsee it.
A post-scarcity world where work is optional. Where AI and automation handle the boring stuff so humans can focus on what actually matters: creating, connecting, exploring, and just... being.
Sounds utopian? Maybe. But every big change started with someone being naive enough to try.
We build tools. Small, useful things that chip away at the problem. Apps that save people time. Systems that reduce friction. Whatever moves us incrementally toward a world where everyone can chill.
We're not saving the world. We're just trying to make it slightly less annoying, one project at a time.
If it's complicated, it's probably wrong. We aim for solutions that feel obvious in hindsight.
Life is weird. Business is weird. We try not to take ourselves too seriously.
We're playing the infinite game. Not optimizing for this quarter, but for decades.
We're always looking for collaborators who get it.
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